People love going to outdoor concerts and music festivals. In fact, every year, around 32 million people attend at least one music festival in the U.S. alone.
Along with this incredible number of music festivalgoers, more and more companies are investing time, budget, and effort to use the popularity of these events to promote their brands. Some of them partner with event organizers to market new products or attract new clients.
If you’re an event organizer, you might also get inspired to organize your own music festival. However, if this is your first time, you need to learn the basics first. You need to know what to prioritize, such as building your team, obtaining permits, and looking for audio equipment rental in Utah.
Are you planning a multi-day festival? Make sure that you gather people to help you make the outdoor event a success. You can talk to your friends or collaborate with people working in the same industry as yours. This way, you can delegate tasks and responsibilities to other people.
Create a Business Plan
Come up with a business plan before you dive into the small details regarding your event. Think about your event’s purpose. What do you want to get after organizing a music festival? How much budget will you need? How will you promote the event?
These are only some of the common questions that you need to think about. Don’t forget to include legal responsibilities, as well. You can consult a professional if you need assistance in creating a business plan.
Start Small
Keep in mind that this is your first music festival, so it’s best to avoid organizing a huge event right away. A small festival will help you limit the budget, the number of staff, and the equipment. Make this first event your stepping stone to organizing bigger ones in the future.
Think of a Theme
Music festivals often cater to specific genres. You need to finalize what type of music will be played during the event. This way, you’ll have a clearer idea about the type of audience who will attend.
It will also give you a clearer idea of how to build the artist and band lineups. You’ll also get the chance to have a rough plan on how to design or set up the venue.
Book DJs, Artists, and Bands
After building the lineup for the festival, you can start booking artists, bands, and DJs. It’s better to book them early, especially those who are already popular in the music industry. They often receive a lot of booking requests as early as a year before the actual events.
After that, give them an overview of the event. Don’t forget to mention the objective of your music festival.
Get the Right Equipment
Outdoor music events require high-quality lighting and sound equipment. Make sure that you hire a professional and reputable equipment supplier and technical staff. This is essential in making your music festival a success.
These are only some of the things that you need to consider when organizing a music festival for the first time. It’s best to allot enough time to plan the whole event. Don’t forget to include strategies for promoting your event. This will give you more opportunities to attract more sponsors and festivalgoers to attend your next event.
