As human beings, we’ve had our identities shaped by the things around us. Culture and art play fundamental roles in our lives and make us who we are today. What we’ve experienced determines our personalities and what we like. This will then affect what we purchase in the future.
Human beings are shaped by experience, and there is now so much to experience in a world controlled by social media. It shapes the way we look at art and shapes our preferences for brands and particular items. But first, let’s have a good look into what was art before social media.
Art Used to be Stagnant
Art is an ever-evolving component of human life. Some philosophers argue that if art ceases to exist, then we, too, stop existing. However, art is very much stagnant if we compare it to what we have today. Before, a specific art style has dominated for a certain period. Take, for example, Leonardo Da Vinci’s art style during the renaissance period. His painting has technically defined renaissance art.
Sure, some subsets of art might have been famous, but most people gravitated towards a specific style throughout the period and tried to replicate it. As a result, it was slow to change. But this had changed when social media started to become dominant in our lives.
Art Became Dynamic
There are now about four billion people in the world with social media. That’s about half of the world’s population. This number is estimated to increase as more countries have access to an affordable internet connection.
These four billion people have their own distinct traits and personalities and their own views on art. The main reason why art was stagnant before was that people gravitated towards people making art. However, nowadays, we start to gravitate towards our own art. We’ve learned to create art in dynamic ways, and as we post more things on social media, the more art changes every day.
Nowadays, this dynamic art is creating a big change in the way we market and advertise things. This creates a whole strategy in marketing: guerilla marketing.
Guerilla Marketing
One trend today isn’t going to be the trend tomorrow. This is why marketing companies have learned to stop changing trends. Instead, they’ve learned to create their own.
The creativity behind marketing is born out of boldness and passion. Those two traits are what also distinguish art today. This is why guerilla marketing is so effective. This form of marketing is so dynamic and so passionate. The best part of it all is that it’s cheap, so you’re always ready to create a new campaign whenever you feel like it.
The best part about guerilla marketing is that it fits the world of social media. You might have seen bold letters under a black backdrop. Pictures that invoke feelings of necessity and desperation. These are parts of guerilla marketing, the kind of marketing that creates shock and awe among the audience.
It’s a powerful form of marketing, and it’s also a powerful form of art. What makes this kind of marketing so appealing is that there is a banner made for anyone. All they have to do is encounter it.
Our Ever Dynamic State
As human beings, we always want something more, something we haven’t encountered before. Marketers are appealing to that need. Big brands are hiring more and more content creators to promote their products because they know that they need a fresh new look into art. There are thousands of people out there making their own art, and they are fueling the world of marketing because of it and feeding our ever-dynamic state of mind.
Social Media, Art, and Marketing
Art influences our lives. Trends in art influences are tastes and preferences, and many creative digital marketing providers are taking advantage of this. They take advantage of this by making more viral trends to attract the modern consumer.
Experts believe that this is an overall good thing because it helps us connect with a brand and that connection creates individual consumer identity. This eventually shapes who we are as consumers and gives us the necessary access to all brands that are part of us. It’s a way for us to express ourselves, find other people with a shared identity, and wave our small little banners stating which art allures us.
Soon enough, there will be billions of these banners, truly showing how art has evolved throughout the years and expressing our dynamic state as human beings.
